Alia Bhatt’s Instagram post from L’Oréal’s Le Défilé runway show at Paris Fashion Week in September generated $1 million in MIV, placing L’Oréal Paris at the top of the Media Impact Value list.
Alia Bhatt’s Paris Fashion Week post generates $1 Million, puts L’Oréal Paris on top of MIV list
Alia Bhatt, global icon and L’Oréal ambassador, made her debut at the prestigious L’Oréal Le Défilé runway show in September, where she not only captivated audiences with her ethereal presence but also made waves in the world of digital influence. As per the report by Launchmetrics, her post from the show has contributed to the brand’s overall Media Impact Value making it top the list, generating $406.2 million worth of impact, 14 percent higher than in the previous quarter.
The report attributed the increase to L’Oréal’s Le Défilé runway show during Paris Fashion Week in
September where 32 of the brand’s ambassadors, including Alia Bhatt and Kendall Jenner, walked the catwalk to highlight the different faces of beauty.
The show alone generated $46.1 million in media impact value, bolstered by Bhatt, whose Instagram post from the show generated $1 million in MIV.
Also Read: Hansal Mehta hails Jigra as Alia Bhatt starrer starts streaming on Netflix; calls it better than “trash peddled as blockbusters”
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