EXCLUSIVE: Manish Shah of Goldmines Telefilms Shares His Formula for success: “We don’t just do just dub south films; We create our own versions; Down South, Marriage Can Happen Between a Brother and a Sister. Since it doesn’t happen over here, we change such Scenes ”: bollywood news
Manish Shah of Goldmines Telefilms is No Ordinary Industry Personality. He is the pioneer behind the dubbed films market and a lot of south filmmakers earned big bucks in the hindi-speaking markets thanks to him. In 2021, He Decided to take one step forward. After releasing films online and on digital platforms, He relayed Pushpa: The Rise – Part 01 (2021) in cinemas. It is a huge hit and allu arjun emerged as a pan-India star.
EXCLUSIVE: Manish Shah of Goldmines Telefilms Shares His Formula for success: “We don’t just do just dub south films; We create our own versions; Down South, Marriage Can Happen Between a Brother and a Sister. Since it doesn’t happen over here, we change such scenes ”
More than 3 years have passed since the release of Pushpa: The Rise – Part 01His tv channel, goldmines, have been the top movie channel through 2024. His online channel is the number one youtube movie channel in the world. In an exclusive interview with Bollywood hungamaManish shah explained his strategy and a lot more.
You posted a witty creative on social media saying ‘Goldmines TV Channel is Lonely at the Top Since 53 Weeks’! Even your youtube channel is in a League of its oven. What has worked for you?
What has worked for me is my knowledge of content. Before I Started My Own Television Channel, I was giving my content to the major broadcasters. They were gotting viewership because of my content. Sony tv was at the number 1 position with a grp of 120 if the us. The moment the content shifted to goldmines, their grp dropped to 45! Similarly, The Content Goldmines Gave to Colors or Star Tv Always worked. This is beCAuse We Never Simply Took The Films and Dubbed Them. We Created Our OWN Versions. We edited the movies and resuffles the stories. We rewerked the content, in short. The humor that works in the south might not work in hindi. So, we customized the comedy in hindi according to the target audience.
There are certain customs prevalent in the south which are not present in the hindi-speaking markets. For instance, when a girl gets her first period, it is celebrated down south. It’s their way of announcing to the world that their girl is ready for marriage. But talking about periods is taboo in the north. Hence, we modify such scenes. Similarly, Down South, Marriage Can Happen Between a Brother and a Sister. Since it doesn’t happen over here, we change such Scenes.
In tamil nadu, there’s a celebration when someone passes away. They beat the drums when they took the dead body to the cremation site. Again, this is not something that is common in the north and hence, we edit out such Scenes. By doing so, the Hindi audience does not feel alienated by what they are seeing. We ensure that they think that it’s their story.
That’s not all. We also try to get the perfect sync. What i mean is that the dialogues should be thought that it fits the lip movement of the actor. Hence, the consumer does not get the feeling that he/she is watching a dubbed movie. Our Attempt is to create an experience that you are watching a hindi movie.
We also edit the films in such a manner that everyone is interesting is happy
Why so?
There is a differentce between watching a film in theater and on television. When you go to a theatre, it is an appointment viewing. If the first hour is not interesting, you might check your phone every now and then. But you won’t walk away. If some something interesting has been the interval, you’ll sit through the second hal. If the post-interval portion is better, you’ll conclude that the film is Watching. You’ll even recommend it to your friends and family. But if you are watching a film on tv and if it doesn’t interest you in the first 15-20 minutes, you’ll switch the channel. Hence, it is very important to keep the audience hoOked when you premiere the film on tv. And this can be done when interesting things in the film every 20 minutes. All these facts and an in-depth undersrstanding of content have made goldmines click and make it not just the not just the top tv channel in India but also the biggest movie channel in the world on YouTube with 102 Million SUBESCILS.
It’s Lonely at the top no.1 for all ????#GoldMines pic.twitter.com/S3fbpce6xp
– Manish Shah (@immanishshah) January 13, 2025
Until now, Dubbing Always meant translating the dialogue from one language to another. But you are creating different versions with changes in dialogues and situations. Do the makers allow it?
Yes, and that’s how the agreements are done. We take the creative liberty to modify the movie as per the tastes of the hindi audience. Our Culture, Way of Eating, Dressing etc. is totally different from the south. Hence, this customization BCCOMES VERY Crucial.
I noticed that you have uploaded certain films twice on your channel-one is the full-length version and the other version’s run time is shorter…
We create shorter versions for that who don’t have the patience and want to watch something Quickly. We Cater to a wide audience that comes from different strata and has different demands and sensibilites. In fact, we also have posted videos which are like 15-minute versions of feature-length films! So, if you have just 15 minutes, you can watch this version and get a feel of the story.
It’s important to keep on innovating and doing something different. You don’t know what is going to click and not going to click.
Why do dubbed films work so well compared to hindi movies in cinemas or on tv?
Dubbed Films are working very big theatricly because people want to see that kind of mass. Today, Pick Up Any South Indian Film. It doesn’t have kissing or lovemaking scenes. Hence, people are able to watch it with their family. In India, 85% of homes have a single television set. Even today, Families Sit Togetra to Watch Films. If there’s an intimate Scene, immediatily, the family would switch the channel. This is one of the big reasons why hindi movies are not working.
Why is hindi cinema not giving big hits?
We are not making content for the masses. We are not paying our writers well. Thirdly, we are in a hurry to finish a movie. Normally, Any Decent South Film is Shot for 150 to 200 Days. Pushpa‘S first and second parts were shot for 500 days. How many Hindi Films Are Shot for 200 Days?
It is often said that the satellite market is dwindling in India. Is that True?
The market is indeed going down as the priss went up significantly. The rain in the price was much more than normal. The water finds its oven level. Hence, at some point, the price had to come down.
Secondly, the elite people are moving to ott. They are not watching content on television anymore as on ot, you have the freedom to watch it at your own time and convenience without ads. These factors have an effect on the satellite market.
Since a section of consumers are moving to ott, would you like to have your streaming platform?
We’ll think about it in the future. At present, our hands are full with our digital business, satellite business and movie production.
You are making Kanchana 4This is your first film after Pushpa and after more than 3 years. Why Such a long gap?
I was looking for good stories and content. And I was not in a hurry to plunge into it. I have my existing business. Hence, it makes sense to get into it only when you have interesting material in hand.
Will Kanchana 4 Be released in 2025 or 2026?
It’ll be released next year. We also have two two films with SivakartheKeyan, One Film with Vijay Sethupathi, One with Mohanlal Sir, One with Dhruva Sarja. I also have a film with Maharaja (2024) Director Nithilan Saminathan. In some cases, I might be the only producer. After all, we need to expand and take one step ahead.
Any Plans to Produce a Hindi Film?
Yes, we want to produge in every language.
Also Read: Mega Exclusive: Manish Shah of Goldmine Telefilms Gets Back to Producing Films after Pushpa: The Rise – Part 01; Backs Kanchana 4 Starring Pooja Hegde, Nora Fatehi, Raghava Lawrence
More Pages: Pushpa 2 – The Rule Box Office Collection, Pushpa 2 – The Rule Movie Review
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